The New Loyalty

“Today, people under the age of forty have little of this sense of loyalty. To some people this may sound discouraging, but I believe this value of loyalty to an institution is being replaced with something better.” -Hugh Halter Matt Smay

I love this quote from the book AND.  It has huge implications for every organization business, non-profit, church, and other organization in the world.

Ever been in a leadership meeting where people lamented the lack of loyalty?

People complain about the lack of loyalty all the time.  Customers aren’t as loyal as they used to be; they’ll buy whatever product has the lowest price at the time.  Employee aren’t loyal; they’ll jump ship if a better position becomes available at a competitor.  Church members lack loyalty; they’ll jump from church to church looking for whichever seems to meet their needs best.

But all hope is not lost.

“The new value is meaning.”

People won’t stick with your organization just to be loyal, but they will stick with you if you give their lives meaning.

People want to live for something bigger than themselves.

In fact, people will be far more loyal to a meaningful cause than they ever were to an organization back in the “good old days.”

If your organization is fighting for something bigger than itself and your cause resonates with their hearts, they will give their time, their money, their passion, and their lives to it.

Is your organization trying to institute loyalty or inspire passion to a meaningful cause?

I’ll be giving away a copy of AND later today. Get details and read my review here.